To have a sustainable approach to one's entire business model remains exceptional. Yet this is the daring challenge taken up by the young, feminine watch brand IRIS ALT. Discover the story of Valérie Minassian, a woman in search of solutions, ready to question the industry!
A no-holds-barred conversation about the CSR challenges and opportunities Valérie faced from the initial project to the launch of pre-orders for her first model. A fascinating adventure based around an emblematic product - the watch - but revised and corrected for the 21st century: recycled, upcycled or reduced environmental impact materials, made-to-order production and local suppliers.
