WHAT IS IT?
A managerial and accounting framework for companies implementing a sustainable development strategy. A company's performance is no longer purely economic (bottom line), but also includes a social and environmental dimension in its balance sheet. This "triple bottom line" implies the introduction of new measurement tools and a redefinition of performance, no longer solely financial for shareholders, but varying according to the different stakeholders.
Dating back to 1994, this approach to a more responsible economy has nevertheless been called into question by its author, John Elkington, pioneer of the global CSR movement, eco-strategist and writer, twenty-five years after its creation. Last year, in the Harvard Business Review, John Elkington gave a half-hearted assessment of the use of his "Tiple Bottom Line" method, which he imagined would profoundly transform the way the economy works, rather than just creating a new accounting trend.
AND AT WORK?
The sustainable development strategy, as proposed by Elkington around three objectives - 3P = Person (Social), Planet (Environmental) and Profit (Economic) - must be embodied by its leader(s), carried by all teams and implemented in a concrete way to be meaningful.
Committed leadership and a tangible corporate culture are fundamental CSR pillars that will enable the creation and implementation of social and environmental values within the company. An internal communications plan and support for the management team in formulating the message(s) will ensure that the objectives are better understood by both internal and external audiences.
WHY THE GLOSSARY?
Knowing an ecosystem often makes it easier to understand. The Zestissime Glossary aims to familiarize you with certain concepts and terminology specific to sustainable development.
