A slow luxury brand with strong environmental credentials
Since April 2022, ZESTISSIME has been developing the CSR strategy of the GHISÒ brand and implementing several environmental measures, including a first responsible communications campaign - "The Naked Truth" - presenting the product commitments of the 99% made in Tuscany leather goods brand.
ZESTISSIME and GHISÒ have worked closely together to formalize and reinforce the slow luxury approach that has been at the heart of the brand since its launch. One of the new CSR initiatives has been developed around a manifesto and two key areas of commitment - Eco-Sourced with Care & Artisanally Crafted in Tuscany - supporting GHISÒ's positioning as an active brand on environmental and social issues.
This is the first step towards making information on the supply chain and product composition more visible to consumers.
Comprehensive CSR support to get you off to a good start
- CSR audit and competitive analysis;
- Drafting of a manifesto and an e-brochure presenting the brand's commitments;
- The Naked Truth" product awareness campaign;
- Supply chain analysis and recommendations;
- Recommendations for CSR website content;
- B-Corp certification (early stage).
The customer speaks!
We greatly appreciated Zestissime's ability to identify areas for improvement in all our practices, but above all to understand our values and help us reinforce them in a coherent and creative way.
Gianluca Maina, Founder
About Ghisò
GHISÒ is a slow luxury brand offering a selection of leather goods and accessories with a committed mission. Whether in the choice of materials or in its practices, the brand is fully committed to going ever further in its CSR criteria. Today, GHISÒ stands for: vegetable-tanned leather and upcycled fabric, handmade confection, limited production volumes, controlled family workshops, a short supply chain in Tuscany.
